They bought something in an online

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Store at least once a year . This was influenced by among others coronavirus pandemic. As many as  of users admitted that they bought online more often in . There is no doubt that shopping in an online store has many advantages but what do customers appreciate most about it? Below are the conclusions from the Gemius report :  buy online because online stores are always available regardless of epidemic restrictions  of respondents believe that it is faster this way  of respondents explain that online transactions are cheaper  appreciate the ability to place orders from home. As you can see the Research Online Purchase Offline model doesn't always follow the pattern.


Every year the number of online customers who consciously refrain from visiting a stationary store increases. This trend will probably deepen in the coming years. Internet entrepreneurs are constantly working to make their websites more Australia WhatsApp Number Data intuitive to use. Many companies offer attractive discounts and rebates. The standards already include the implementation of quick payments shipment to selected parcel lockers and the possibility of free returns. All this makes customers more willing to complete transactions online. Reverse ROPO effect  when do we deal with it? How to use the ROPO model in ecommerce?




The Search Online Purchase Offline mechanism particularly affects the ecommerce industry. Fortunately there are ways to encourage customers to shop online. How to increase the number of transactions ending with a sale? What to do to reverse the ROPO effect? Below is a list of practical tips: Take care of the UX and UI of the website  even the best offer will not result in a sale if the website is underdeveloped. The need to fill out long forms unintuitive adding products to the cart  these are just some of the mistakes made by online stores. Content  ​​both product descriptions blog articles and guides should be exhaustive and contain comprehensive information. Short and duplicate content or illegible graphics discourage .