How to effectively communicate your positioning through LPs Tips

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Positioning is the action of projecting the company's offering and image so that it occupies a different place in the minds of the target audience.

- Philip Kotler in Prentice Hall (2000)



There is a lot of talk about brand positioning and its importance. But the truth is that few people really know what it is and what it is used for in practice .

Market positioning is a marketing concept that refers to on page seo service the position your brand occupies in the consumer's mind . From a strategic point of view, positioning your company in the market means differentiating yourself from your competitors and achieving leadership, earning a prominent place in the market.


Your message and positioning will differ significantly based on several factors such as:

How do you position yourself in relation to your competition?
What is attractive to your target audience
What value can you deliver to your customer?
Don’t forget! The way your product works for one of your customers may be different from how it works for another. So, by using landing page testing and conversion rate optimization, you can validate all the elements of your brand.


Here are some ideas for you:




Using different CTAs (Call-to-Action) for the user to define their identity by offering isolated options is a way of understanding the profile of our customers.
By running targeted ads or campaigns via email and driving users to landing pages, you learn more about the market you are in.
You can ethically test a page that compares your brand to your competitor’s and has different positioning and messaging with each variant. Evaluate performance by looking at traffic, CTRs and conversion rates.
You can also test your headline copy for different particular personas to see which positioning suits you most effectively.

In conclusion, any testing will involve  refining the value and positioning  of your product, as you gather information on the performance of your landing page and improve the copy and design.

Closum helps you create landing pages here .