They are globally successful companies,

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Which benefit millions of people around the planet, offering services that already existed on the market. Another. Nubank, with more than 30 million customers, is currently the main Fintech in Latin America and one of the most valuable startups in the world. And it all started just nine years ago, as a small startup focused on solving financial problems using technology – which is why it is also called fintech, a word that comes from the English “financial technology”. And how is the startup’s communication? Once the concept is clear, where does communication come in? Or better said, what is communication for at a startup? It is true that, like any business, a large part of the startup's success depends on how its communication is carried out, which can include everything from presenting the project to selling the idea to the market.

This is where subtleties emerge that can differentiate communication work. Imagine the challenge faced by communications professionals who worked for Uber or Airbnb when they were starting out. More than communicating, it was necessary to Armenia Phone Number convince different audiences that this bold idea was really good and that it could completely change the mobility and accommodation segment, respectively, as it actually happened. Employees, consumers and business partners top the target audience list, just like any company, right? The fundamental difference is that the startup also has, as mentioned, the objective of attracting investors, demanding strategic Public Relations actions aimed at this profile. The challenge is to attract them, but without giving up the young, bold and innovative essence that characterizes the startup.



Communication is essential to reach such a unique audience, which is often mandatory for the continuation or otherwise of the business. The startup's biggest risk lies in its own low-cost concept, of having a lean and very dedicated team, capable of meeting all demands. Some of them believe that, with this profile, they are capable of developing highly specialized work, such as communication, with the aim of keeping costs low. And the result is obvious: communication does not work as it should, harms the startup's performance and consumes the team's time, which must be focused exclusively on business development. In other words, amateur/homemade communication brings harm. As in any company, the startup's communication planning must include, for example, the creation of a good website, adequate and agile positioning on social networks, analysis of the competition's exposure, relationship actions and prospecting.