These critical professional skills will perfectly

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on for broader or soft skills in the context of AIare: Strategic thinking Innovation Creativity Agile thinking  complement your digital and technical skillsas you prepare for the AI-driven future of marketing. Read more about digitalskills for AI. Conclusion: AI in Digital Marketing We know that artificialintelligence can be daunting and it’s difficult to see where and how it fitsinto your role. But it shouldn’t be seen as a threat. AI can become aninvaluable ally as you look to effectively meet your goals. After all, AI toolsare great for looking after mundane, predictable, and labor-intensive tasks.This frees you up to focus on the more creative and strategic aspects of yourjob. Understanding and mastering AI will also give you a

personal boost. You will gain new skills andreal-life experience in a generative technology Jewelers Email List  that’s going to become morewidespread and an area that companies look for to recruit or promote. HowBrands Can Take on Social Issues on Social Media ArticlesDigitalStrategyDigital Management and Leadership Written by Clodagh O'Brien The waybrands need to talk to consumers has changed. They have expectations ofcompanies in terms of sustainability, transparency and the long-term benefitsto society. Companies need to communicate their values and call out issues theysupport on social media as part of their corporate social responsibilityprograms and weave them into the culture of the brand. According to‘Championing Change in the Age of

Social Media’ research, two-thirds of consumers say it’simportant for brands to take a stand on social and political issues. And theplace to do it? 58% are open to brands championing these causes on social media- the #1 channel for receptivity amongst consumers. So how can brands use theirsocial media channels, existing and new, to speak out? And if they do, what’sthe best way to go about it ethically and sensitively? Let’s find out how yourbrand can advocate successfully on social networks. Should brands take a standon social issues? It’s evident that customers now expect brands to have apurpose. There has to be something behind a brand that a consumer can believein. Taking a stand on social issues is an effective way to demonstrate whatyour