The actions and strategies in the fields of public

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The most common tools used by public relations specialists are: internal publications for company members, external publications for the community, partners or collaborators, organizing events, writing press releases and speeches, participating in social events, partnerships with other companies . A public relations expert's communication methods are carefully chosen based on the stated goals, target audience, and company needs. Publicists are considered storytellers precisely because of their role: to embellish every message they deliver, with the goal of maximizing the positive impact on the company and minimizing the negative that could damage the company's image.


Influence. Difference Between Public Relations and Marketing Buy Whatsapp Number Data relations and marketing are similar, but the end goals are different. The goal of the PR department is to promote the company's overall brand, while the ultimate goal of the marketing department is to stimulate sales by promoting the company's products and services. The target audiences of the two departments are also different. Marketing campaigns are directed towards customers, the people who make purchasing decisions, while public relations considers communication with a wide audience: partners, customers, mass media, influencers.





For both departments, it is important to create ideal customer profiles, accurately determining the strategies and the right types of messages relevant to each customer. Measuring the results of marketing campaigns, especially in a digital environment, can be done easily and accurately through various tools, whereas the results of PR campaigns are less quantifiable as the results obtained are qualitative rather than quantitative . Another difference between communications and PR departments and marketing departments is time: immediate results are for marketing departments, and goals are set in the short term.