Select to high-quality notes for rotation

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Reduce repeated exposure. If the information flow click-through rate is greater than  it is high-quality material. If it is less than  it is recommended to pause. If the search + information flow interaction cost is more than yuan it is recommended to pause. If it is less than yuan it is recommended to pause. High-quality materials suspended and deleted materials can be adjusted based on click-through rate and interaction cost. ③ Material distribution Warm-up period: In the early stage of heat accumulation notes are adjusted and replaced according to the account situation and the optimization and testing stage of material content is carried



out. It is recommended to test a small amount of high-quality notes and allocate some notes from small and medium-sized experts to prepare the content. Outbreak period: In the early stage materials are selected Kuwait Phone Number Data and adjusted and new materials are added to supplement the content so as to provide a large amount of exposure for all content experts during the event. Stable period: Add - new materials and pause old materials for excessive exposure. Collect early exposure notes and retain high-quality notes for delivery. Data summary and review Once the delivery is complete how do you know the effect Generally we do review from two major aspects: Planting Stage—Conversion Cost Judgment ① CPM Cost of display per thousand people CPM Cost Per Mille - cost per thousand people refers to the average







advertising cost for each thousand people to hear or see an advertisement during the delivery process. The general calculation formula is as follows: CPM cost per thousand impressions = advertising cost/number of arrivals × Specific to the Xiaohongshu platform: CPM cost of display per thousand people = KOL quotation/number of impressions × CPM is the main consideration indicator for the exposure and reach effect of Xiaohongshu promotion. It is also recommended that brands pay attention to the interaction volume of the Xiaohongshu platform content itself and make corresponding optimizations based on the performance of target marketing words. In the e-commerce sales conversion and post-repurchase links the search weight of the content and the feasibility and diversity of the conversion links are the core